As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use. People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles.
But there are certain categories that are dominated with smartphone app usage. These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate.
News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2.
But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.
If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives.
Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective.
Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app?
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Reducing the weight of our footer. Related Note: Take notice of the icon next to the application names in the screenshot above. Those with the Android icon belong to the Google Play Store while the ones with the Apple icon are applications you can download in the Apple App Store.
On the top menu, click on the Products option. Now, select App Analysis from the pull-down menu. You can now search for an app in the search bar in the top-right corner of the page. In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.
We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics
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